100x · Hospitality & F&B

Your margin isn't lost in the kitchen.
It's lost in the app and the unread DM.

Delivery apps keep 15 to 30 per cent of a ticket you cooked on a single-digit net margin. The party of thirty asks on Instagram at 9pm and books somewhere else by morning. We build the agents that answer both — in your own WhatsApp, under your own name.

For Dubai restaurants, cafés, cloud kitchens and hotel F&B — one outlet or ten · You own everything we build

See what we build

100x already runs a live end-to-end system inside a Dubai business — first enquiry through to delivery, every day, on the client's own WhatsApp number. Live in 2 days. Ask to see it running before you decide.

One weekend, one booking

The party of thirty went to the restaurant that was awake.

21:12 Fri
An office manager DMs three restaurants: 30 people, private room, set menu, December.
21:26 Fri
One answers in fourteen minutes — menu, minimum spend, room held for 48 hours.
10:40 Sat
She pays his deposit. Your DM is still sitting in message requests, unopened.
Mon
Your agency forwards the DM to the events inbox. The room went on Saturday.

You didn't lose that party on the food. You never got to cook it.

Answer the party of thirty before service tomorrow. Bring your regulars back onto a channel that keeps the whole ticket. That's a different P&L — with no new chef, no new site and no bigger ad budget.

One system, on your own number, in your own name — DMs, bookings, groups, direct orders and reviews.

100x already runs a live end-to-end system inside a Dubai business — first enquiry through to delivery, every day. Ask to see it running before you decide.

6
Languages it answers in, voice notes included — English, Arabic, French, Russian, Hindi, Urdu.
24/7
Every service, every night, right through Ramadan. It never stops answering.
2 days
From first demo to answering guests on your own WhatsApp Business number.
1
One system for DMs, bookings, groups, direct orders and reviews. Not five subscriptions.

01

The Booking Agent

Every enquiry answered the second it lands. A name in the book before service ends.

It sits on your WhatsApp Business number and your Instagram DMs, under your venue's name. Every enquiry — a table for two, a party of thirty, a catering order, a question about the kids' menu — picked up in the same second. Six languages. Voice notes included, because half of Dubai books by voice note.

  • Takes the booking properly: date, time, covers, occasion, seating preference, dietary and allergen notes
  • Writes into the book you already keep — SevenRooms, Eat App, OpenTable, or the WhatsApp group your host really uses
  • Knows tonight's availability, your set menus, your minimum spends and your private-room capacity
  • Never invents a dish, never confirms a table you don't have, never quotes a price you haven't set
  • Answers message requests from people who don't follow you — that is exactly where the group enquiries hide
  • Hands to a human mid-sentence the moment someone asks for the manager, or asks an allergen question
Seconds from a DM landing to a menu, a held date and a name in the book

One group enquiry, start to finish, before service ended. Real flow, sample data.

02

The Group Booking Agent

Qualifies the party of thirty and holds the room until the deposit lands.

Large parties, private dining, corporate lunches, iftar tables and office catering are the highest-spend enquiries a venue gets — and the ones most likely to sit unread until Monday, because they come in at 9pm on a Friday. The agent qualifies them the way an events manager would, then puts a real hold on the room.

  • Covers, date, occasion, budget per head, set menu, licensed room or dry, main floor or private
  • Sends your event pack and minimum spend automatically, then asks for the deposit
  • Holds the date for a fixed window and releases it when the deposit doesn't land
  • Pings the owner's phone the moment an enquiry crosses your own value threshold
  • Corporate accounts recognised on the number — the office manager who booked in June isn't asked the same six questions again
  • Ramadan iftar and suhoor menus, DSF covers, festive set menus: loaded once, sold by the agent all season
24/7 Group, private-dining and catering enquiries answered at 2am, on a Saturday, and right through Ramadan.
Group enquiry captured · 4 min
ContactOffice manager, Business Bay
Covers30 (private room, cap 34)
DateThu 11 Dec · 19:30
MenuSet menu B · 4 veg
Allergens1 nut — routed to chef
RoomHeld 48 h · deposit link sent
HIGH VALUE · OWNER NOTIFIED

Qualified, held and assigned while the floor was still turning tables.

What a four-minute exchange leaves behind. Real flow, sample data.

03

The Direct Order Agent

Your regulars reorder in WhatsApp. You keep the whole ticket — and their number.

Delivery apps are a discovery channel with a landlord's economics. Commission runs 15 to 30 per cent before promotions, featured placement and peak-hour fees — on a business whose net margin lives in single digits. Stay on them for discovery. Nothing here asks you to delist. But the guest who has ordered from you nine times should not cost you a third of the tenth ticket.

  • Guests order in the same WhatsApp thread they enquired in — no app to download, no account to create
  • The full menu, modifiers, allergens and tonight's 86 list, answered in the guest's own language
  • Payment link, confirmation and collection or delivery time sent straight back in the thread
  • Every direct order builds a guest list that is yours: number, order history, favourite dish, last visit
  • Careem shut its food business. Aggregators come and go. The number in your own database doesn't.
  • A one-message win-back to last month's guests, in their language, with your offer — not the app's discount
0% commission on every order that lands in your own channel UAE aggregator commission commonly runs 15–30% of order value, before promotions and placement fees.

A repeat guest, ordering on your channel instead of the app. Illustration — sample data.

04

The No-Show Agent

Confirms, reminds, re-confirms. Then refills the table the second it's cancelled.

No-shows are reported at ten to twenty per cent of bookings in this city, and they land hardest on the Friday and Saturday services you can't repeat. The agent confirms, reminds, re-confirms on the day, takes the deposit where you take one, and offers the released table to the next guest before your host has noticed it's free.

  • Confirmation the moment the booking is made, a reminder the day before, a nudge two hours out
  • One tap to keep, move or cancel — so a cancellation comes back as a released table, not as silence
  • Deposits and card holds where you take them, on your own cancellation window
  • Waitlist worked automatically: a released 20:00 on a Friday goes out to the next guest in seconds
  • Walk-in queue by WhatsApp — the guest waits at the bar with a number, not at the podium with a face
  • Repeat no-show guests flagged to the host before the booking is confirmed again
Every table confirmed, reminded, re-confirmed — and re-offered the second it's released No-shows are reported at 10–20% of bookings at Dubai restaurants.

A cancellation that turned back into a cover. Real flow, sample data.

05

The Review Agent

Every review answered within the hour, in its own language. You tap approve.

The reply isn't for the guest who complained. It's for the next thousand people who read it before choosing where to eat. Google, TripAdvisor and your aggregator rating decide who walks in, and by one study only about a quarter of restaurants reply to their Google reviews at all — and response rate is a known local-search ranking signal. The agent drafts every reply in your voice, in the language it was written in, and posts nothing until a human taps approve.

  • Every new review drafted within the hour, across Google, TripAdvisor and the delivery apps
  • Nothing published without a human tap — you approve, edit or bin the draft
  • A one-star about a forty-minute wait routes to the GM before it routes to a reply
  • Complaints surface as a pattern, not a stream: the same dish, the same shift, the same station
  • Happy guests get asked for the review at the right moment — after the bill, not during dessert
  • Never argues, never offers a refund, never says anything you haven't approved
100% of reviews answered, in the language they were written, with a human approving every one
Review · Google · 2 h ago
Rating★★ · Friday 20:40
Guest said“45 minutes for mains”
Pattern4th late-mains review, Fri
Routed toGM · before replying
Draft replyWritten · awaiting approval
APPROVE · EDIT · BIN

The reply waits for you. The kitchen pattern doesn't — that went to the GM first.

One review, one pattern, one draft. Real flow, sample data.

06

The Morning Brief Agent

One message at 7am. What needs you now, what needs you this week, what to ignore.

We call it Coffee Time. You own the venue — you should not be scrolling Instagram, WhatsApp, Google and the aggregator dashboard at 7am to find the one message worth your morning. Every day it reads the night across every channel and every outlet, and sends back a single message.

  • 🔴 Now · 🟠 This week · 🟢 For information — nothing else
  • Lands in your own chat, on your own phone, before you're on site
  • It watches the money quietly leaving: a group enquiry ageing, a Friday with unconfirmed covers, a review pattern forming, a promotion eating the week
  • Multi-outlet owners get one message across all of them, not one per venue
  • Runs on your own accounts — your messages never leave them
  • Trained on your operation, so “urgent” means what you mean by it
1 message replaces the morning scroll across four inboxes
Coffee Time · 07:00
🔴 NowParty of 30 unanswered 14 h — Business Bay office
🔴 NowTwo 1★ overnight, both on Friday mains timing
🟠 This weekFriday 20:00 — 6 covers unconfirmed
🟠 This weekDeposit unpaid on the 11 Dec private room
🟢 FYIIftar set-menu enquiries opened — 9 this week

One message, every morning. The other 190 stay unread — correctly.

A Tuesday morning across two outlets. Real flow, sample data.

Every DM you open on Monday, someone answered on Friday.

From first call to answering guests

This is not a six-month transformation programme.

Day 1
You see it working

A demo built on your menu, your set menus and your last month of enquiries. Not a slide deck. That is the pace we build at, and the pace we quote you.

Day 2
It answers your guests

Live on your real WhatsApp number and your Instagram DMs, taking real bookings. Your host and your floor keep working exactly as they do — the agent fills the gaps.

Week 2
The whole operation is in it

Bookings, groups, direct orders, reviews and the morning message — with your host, your GM and your events coordinator each seeing their own view. The agents were already earning by then.

The question you're really asking

So what does it cost?

Less than the reservations and events coordinator you were about to hire. And it works the Friday double.

Fixed price, quoted on the call — not after three meetings and a discovery phase. No per-cover fee, no commission on anything it books, no per-seat licence, no invoice that grows every quarter.

Ask and you'll have the number in the first ten minutes. Most venues start with one agent and add the next when the first has paid for itself.

We take two hospitality builds a month. That's a capacity limit, not a sales tactic.

The questions you're already asking

Straight answers.

How does it get on my WhatsApp number — and my Instagram?
Meta Business verification against your trade licence. We file it on day one and build while it clears. Instagram DMs connect through the same Meta Business account your agency already logs into — no password changes, no new handle. Your number, your account, never ours. Until verification clears the agent runs on a number we provide, so you lose nothing while you wait.
My guests send voice notes. Half of them are in Arabic.
It listens, transcribes and answers in the language they spoke — Gulf Arabic included. Six languages, no translator, no delay. A tourist asking in Russian at midnight gets the same answer as a regular asking in English at noon.
What happens when it says something wrong to my guest?
It works from your menu, your availability and your minimum spends — nothing else. It will never invent a dish, confirm a table you don't have, or quote a price you haven't set. Allergen questions are never answered by the agent: they are flagged and handed to your chef or your manager, every time, by design. Every conversation it has ever had is logged and readable.
Where does my guests' data go?
Everything runs in your own accounts — your WhatsApp Business number, your Meta account, your database, in-region. We sign a data-processing agreement before we touch anything, handle consent under UAE PDPL (Federal Decree-Law 45/2021), and no guest message is ever used to train a model. Export it or delete it whenever you like. That guest list is the asset the delivery apps have been keeping from you; it belongs to you.
We already have a booking system and a POS.
Then keep them. The agents write into what you already run — SevenRooms, Eat App, OpenTable, Foodics, your POS. Every booking, group enquiry and direct order lands in your system, not a second one. We only build you a CRM when the honest answer is that you don't have one worth keeping. We'll tell you which you are on the first call, and we're not paid more for the answer we prefer.
My host and my floor team aren't going to learn software.
They don't have to. The floor keeps working the pass, the podium and the POS exactly as it does now. The people who move across are the two or three handling enquiries, bookings and the Instagram inbox — and we sit with them for a day. Nobody is asked to learn a new screen mid-service.
Am I locked in?
You own it. The code, the database, the agent configuration, the guest records — yours from day one, in your own cloud account. Keep us on to run it, or don't. If you walk away it keeps running and we hand over the keys.
Do I have to buy all six of these?
No. Most venues start with the Booking Agent and the Group Booking Agent, because that's where the money is walking out tonight, and add the next one when the first has paid for itself.

Who you're actually dealing with

Alexis Jean-Baptiste

100x is run by Alexis Jean-Baptiste. Before this he was Chief AI Officer twice over — at L'Oréal and at Estée Lauder — where the systems he built drove more than $150M in incremental revenue. Seventeen years putting AI to work inside companies that don't build software, and over 1,600 people trained to run it.

He is not selling you something he read about. He is in the system he sells, every week.

17
years
2×
Chief AI Officer
$150M+
incremental revenue
1,600+
trained

Support Sunday to Thursday, 9am–6pm Gulf time, with an emergency line for anything guest-facing that stops. Everything runs in your own cloud account — if we vanished tomorrow it would keep running without us.

Your competitor answered her at 21:26.

Tell us how enquiries reach you today — DMs, calls, the aggregator inbox — and where they die. We'll show you exactly what we'd build first, and what it would have caught last month.

Tell us about your venue

Let's find where the bookings go cold.

Tell us how enquiries reach you today and where they die. We'll come back with what we'd build first.

We use this to reply to your enquiry — nothing else. How we handle your data.