100x · Fit-out & Interiors

You don't lose fit-out jobs on price.
You lose them on silence.

The contractor who beat you isn't better than you. He was just awake. We build the agents that answer, qualify, quote and chase — in your own WhatsApp, under your own name.

For Dubai fit-out, interiors and contracting firms of 10 to 100 staff · You own everything we build

See what we built

Built and running at Hashtag Interiors, a Dubai fit-out contractor. Live on their real WhatsApp number in 2 days. 18 staff work in it every day.

The fit-out day

The villa was lost before breakfast.

23:20 Thu
She WhatsApps three contractors from her Dubai Hills handover group.
06:40 Fri
One of them replies in four minutes and offers a Saturday survey.
10:00 Sat
He measures her villa. You're on site at Al Wasl and haven't opened it.
Wed
Your BOQ lands. She signed his LOA on Monday.

You never lost the price war. You were never invited to it.

Hashtag Interiors run their whole operation on it — sales, design and site — every day since June.

HTI Contracting LLC — interior design & fit-out · Binary Tower, Business Bay, Dubai

Talk to them before you sign. We'll put you on a call with their director, with nobody from 100x on the line. Ask him anything, including what went wrong.

4×
Inbound enquiries converted, before and after. Client-reported.
2 days
From first demo to live on their own WhatsApp number
600/600
Customer messages answered across a three-day audit. None missed.
18
Staff in it every day since June. Not a pilot — their system of record.

01

Your agent on WhatsApp

She messaged at 23:20. You replied at 23:20.

An AI agent on your WhatsApp Business number, under your company name — you pick what it's called. Every lead your ad or your sign sends there, it picks up in the same second. English, Arabic, French, Russian, Hindi, Urdu. Then it works out whether the job is worth a survey.

  • Qualifies on what an estimator would ask: scope, budget, timeline, location — and whether there's a layout and the villa is handed over
  • Scores it hot, warm or cold, and writes down why
  • Pings the director's phone the moment a hot lead lands
  • Never pretends to be a person, never blocks one — ask for the boss and it hands over mid-sentence
  • Books the site survey off the thread — that is the race, not the quote
  • Cold pitches, recruiters and marketing spam never reach your team — your suppliers and subbies always do
4× conversion on inbound enquiries Client-reported, Hashtag Interiors

One qualification, start to finish. No human touched it. Real flow, sample data.

02

Your agent on the phone

The call you couldn't take, taken.

The same agent, the same five questions — spoken. It answers the calls that come in while your team is on site, and calls back the leads nobody got to. The summary is in your CRM before the line goes dead.

  • Inbound and outbound, natural conversation, one question at a time
  • Caller ID becomes the lead record — nothing typed twice
  • Call summary, score and next action written straight into the pipeline
  • No voicemail, no callback list, no “we'll get back to you”
2 min from ring to a scored lead in the pipeline. None of it your team's time.
Call captured · 2 min 14 s
NameOmar Haddad
ProjectVilla fit-out — Jumeirah 2
ScopeMajlis, kitchen, 4 bedrooms
BudgetAED 1.4M
TimelineStart before Ramadan
HOT · SCORE 86

Written to the pipeline and assigned before the caller put the phone down.

What a two-minute call leaves behind. Real flow, sample data.

03

The CRM that knows what a BOQ is

The spreadsheet is gone. So is the excuse.

Every lead, quote, render and site programme in one system. It knows what a BOQ is, what a snag list is, and what happens when the joinery slips. Sales, design and operations each get their own board. Management gets the truth.

  • Already on Zoho, Bitrix or Odoo? Keep it — the agents write into what you already have, not a second system
  • Site survey, design, quotation, variations — the stages a fit-out firm actually runs
  • An AI action plan that ranks the day and runs each item for you
  • Every channel — email, WhatsApp, calls — in one inbox
  • Ask it in plain English: “prepare a reply to Ahmed”
  • Designers see renders. PMs see the programme.
  • Nobody sees the money except the people who should
  • One board showing where the business is stuck, and for how long
0 spreadsheets left — 18 staff, one system, connected by API
The deal pipeline board from New Lead through to Negotiation

The pipeline board — every job, every stage, always current. Real flow, sample data; we never show a client’s records.

04

The scope-of-works builder

Your letterhead. Your terms. Before you leave site.

Your real proposal template — the same letterhead, the same terms, the same signature — generated from four fields. Scope sections from preliminaries through MEP to snagging and handover, in the order the trades actually run.

  • Type the area once and every m² row comes out pre-filled — indicative quantities for a scope document, not a take-off. Your QS overwrites them before anything is priced.
  • Paste rows straight out of Excel and they land as line items
  • HVAC, fire fighting, low current, waterproofing, authority approvals and NOCs — add a section that isn't in the catalogue and it numbers itself
  • Scope only, no prices — the client agrees on what before you price it
  • Print-ready A4 PDF, or email it with the file attached, from the deal
4 fields in. A branded scope-of-works proposal out. Nothing retyped.
A printed fit-out proposal on a studio desk beside oak and travertine samples, a brass pen and a tape measure

Your letterhead, your terms, your scope list — generated from four fields, ready to send before you leave site.

05

Design Studio — in your own house style

She sends an empty room. She gets a direction back.

Built from your own completed projects — your materials, your palette, your detailing — so what comes back is a concept visual in your language, not a stock image off the internet. A mood, not a render: nothing dimensioned, nothing a joiner would build from.

  • Upload the client's site photo, pick room, style, palette and materials
  • Your design lead approves every visual before it reaches a client — no unsupervised picture of a room you can't build
  • Two directions on the call, not two weeks later
  • Stop giving away concept work to leads that never close — your designers open 3ds Max for signed jobs only
Seconds from a client's phone snap to a direction they can react to
An empty, unfinished villa reception room, photographed by the client
What she sent
The same room, furnished as a majlis in a travertine and oak language
Direction A · majlis
The same room, furnished as a formal dining room in the same language
Direction B · dining

06

Coffee Time

Two hundred messages overnight. One that matters.

You own the company. You should not be reading 200 messages to find the one that matters. Every morning it reads the night's traffic and sends back one message: what needs you now, what needs you this week, and what you can ignore.

  • 🔴 Now · 🟠 This week · 🟢 For information — nothing else
  • Lands in your own chat, on your own phone
  • Runs on your machine — your messages never leave it
  • Trained on your operation, so “urgent” means what you mean by it
1 message replaces the morning scroll
Coffee Time · 07:00
🔴 NowAl Wasl variation unsigned — wall moved Tuesday
🔴 NowAED 1.4M villa lead unassigned 14 h
🟠 This weekRetention on 2 jobs past release date
🟠 This weekJoinery subcontractor chasing PO
🟢 FYITwo renders delivered, signed off

One message, twice a day. The other 190 stay unread — correctly.

A Tuesday morning. Real flow, sample data.

07

Where the money actually goes

A late reply costs you a job. An unsigned variation costs you the margin on one you already won.

Answering faster is the growth story. This is the loss story — and every fit-out owner in this city has lived all four.

  • Variations. The client says "move that wall" in the site group, the foreman does it, nobody raises a VO, and at final account it's your money. The agent reads the site group, flags scope-changing instructions and drafts the variation for signature. Live at Hashtag Interiors.
  • Retention and collection. Five to ten per cent held across a twelve-month DLP, payment applications chased by hand. It tracks what's certified, what's due and when retention releases. Live.
  • Snagging and handover. Three hundred items across five trades, chased on WhatsApp with photos. It keeps the list, chases the trade and closes the item. Next build.
  • Material lead times. Italian tiles at twelve weeks, a discontinued SKU found in week eight. It watches the long-lead register against the programme and warns before it's an EOT claim. Next build.
One VO caught and signed usually covers the whole build

Every quote you send late, someone sends on time.

From first call to answering customers

This is not a six-month transformation programme.

Day 1
You see it working

A demo built around your business, your enquiries, your scope list. Not a slide deck. At Hashtag Interiors this took one day.

Day 2
It answers your customers

Live on your real number, taking real enquiries. Your team keeps working the way it already does — the agents fill the gaps.

Week 2
The whole firm is in it

Pipeline, quotations, design queue and site programme — with your team's roles and permissions. The agents were already earning by then.

The question you're really asking

So what does it cost?

Less than the coordinator you were about to hire. And it doesn't go home at six.

Fixed price, quoted on the call — not after three meetings and a discovery phase. No per-seat licence, no retainer you can't cancel, no invoice that grows every quarter.

Ask and you'll have the number in the first ten minutes. Most firms start with one agent and add the next when the first has paid for itself.

We take two fit-out builds a month. That's a capacity limit, not a sales tactic.

The questions you're already asking

Straight answers.

How does it get on my WhatsApp number?
Meta Business verification against your trade licence. We file it on day one and build while it clears. Your number, your account — never ours. Until it clears the agent runs on a number we provide, so you lose nothing.
My clients send voice notes. Half of them are in Arabic.
It listens, transcribes and answers in the language they spoke — Gulf Arabic included. Six languages, no translator, no delay.
What happens when it says something wrong to my client?
It will never quote a price, promise a date or commit you to anything. It asks, listens, scores and hands over — that's the whole job. Scope goes out first; price is a conversation you have, not a number a machine invents. Every conversation it has ever had is logged and readable.
Where does my customers' data go?
Everything runs in your own accounts — your WhatsApp Business number, your database, in-region. We sign a data-processing agreement before we touch anything, handle consent under UAE PDPL (Federal Decree-Law 45/2021), and no customer message is ever used to train a model. Export it or delete it whenever you like.
We already have a CRM.
Then keep it. The agents write into what you already have — every qualified lead, call summary and quote lands in your system, not a second one. We only build you a CRM when the honest answer is that yours isn't being used. We'll tell you which you are on the first call, and we're not paid more for the answer we prefer.
My foreman is not going to learn software.
He doesn't have to. Site and design keep working in WhatsApp exactly as they do now — the agent works around them. The people who move across are the four or five in sales and design already living in a spreadsheet, and we sit with them for a day.
Am I locked in?
You own it. The code, the database, the agent configuration, the customer records — yours from day one, in your own cloud account. Keep us on to run it, or don't. If you walk away it keeps running and we hand over the keys.
Do I have to buy all seven of these?
No. Most start with WhatsApp and add the next one when the first has paid for itself.

Who you're actually dealing with

Alexis Jean-Baptiste

100x is run by Alexis Jean-Baptiste. Before this he was Chief AI Officer twice over — at L'Oréal and at Estée Lauder — where the systems he built drove more than $150M in incremental revenue. Seventeen years putting AI to work inside companies that don't build software, and over 1,600 people trained to run it.

He is not selling you something he read about. He is in Hashtag Interiors' system every week.

17
years
2×
Chief AI Officer
$150M+
incremental revenue
1,600+
trained

Support Sunday to Thursday, 9am–6pm Gulf time, with an emergency line for anything customer-facing that stops. Everything runs in your own cloud account — if we vanished tomorrow it would keep running without us.

Your competitor answered her at 11:21pm.

Tell us how enquiries reach you today and where they die. We'll show you exactly what we'd build first — and what it would have caught last month.

Tell us about your company

Let's find where the jobs go cold.

Tell us how enquiries reach you today and where they die. We'll come back with what we'd build first.

We use this to reply to your enquiry — nothing else. How we handle your data.