100x · Legal

You don't lose money on the matters you lose.
You lose it on the hours nobody wrote down.

An agent on your firm's number that answers every enquiry, asks what an intake partner would ask, runs the names against your register before anyone gets a diary slot, and drafts the time entry the moment the call ends. It never advises. That stays with a lawyer.

For UAE law firms and legal consultancies of 5 to 60 fee earners · You own everything we build

See what we build

100x already runs an end-to-end agent system inside a Dubai business — first enquiry through to final invoice, 18 staff, every day since June. Ask to see it running before you decide.

One Friday at the firm

Two hours of a partner's day. Neither of them paid.

16:40 Fri
A group GM messages your firm's number. Supplier dispute, contract in Arabic, wants someone before Sunday.
17:05 Fri
Nobody is on the number. Your partner is forty minutes into a free first meeting with a walk-in who was never going to instruct.
09:30 Sat
Another firm answers, takes both company names for a conflict check, and books him Sunday morning.
Mon
Your engagement letter goes out. He signed theirs on Sunday. Friday's forty minutes were never recorded.

You didn't lose it on your rates. You were never in the room.

No lawyer's hour is spent on an enquiry that was never going to instruct. No minute of the hours they do work goes unrecorded. Fix those two and the same fee earners bill more without staying later.

100x already runs an end-to-end agent system inside a Dubai business — first enquiry through to final invoice, every working day. Pointed at a firm, the vocabulary changes: matters, registers, fee earners, key dates. The machine does not.

Ask to see it running before you decide. Twenty minutes, on your own enquiry types and your own matter stages — not a slide deck. If it doesn't hold up, you've lost twenty minutes.

6
Languages on one number — English, Arabic, French, Russian, Hindi, Urdu. Voice notes included.
24/7
Friday afternoon, Saturday morning, 2am. Your number is answered in the same second.
2 days
From first demo to live on a number, taking real enquiries and flagging real names.
1
System. Enquiry, conflict flag, onboarding file, matter, time entry — nothing re-keyed.

01

The Intake Agent

Answers every enquiry in seconds. Only the ones who can instruct reach your diary.

Your problem was never enquiry volume. It is that a partner gives an hour to whoever messaged first, and half of them were never going to instruct at your rates. The agent takes the enquiry the second it lands, asks what your intake partner would ask, and only the ones that can actually become a matter reach your diary.

  • Asks the questions that decide it: matter type, the other side, where disputes are heard — onshore courts, DIFC or ADGM — what documents exist, and whether a notice period or a deadline is already running
  • States the fee basis plainly and early, so nobody sits in your office for an hour to find out
  • Gives the ones you can't help a straight, respectful answer in the thread instead of a wasted trip
  • Takes the full legal names of every party on the way in — that is what makes the conflict check possible before you meet
  • Routes on what the matter actually needs: work your legal consultants run, versus something that needs an advocate with rights of audience before the onshore courts
  • Never pretends to be a lawyer, never blocks one — ask for a partner and it hands over mid-sentence
  • Same five questions on the phone: it answers the calls nobody can take and calls back the ones that came in during a hearing
5 questions answered before anyone gets a slot in your diary. Asked by the agent, not by a partner.

One intake, start to finish, on a Friday evening. No fee earner touched it. Illustration — real flow, sample data.

02

The Conflict-Check Agent

Runs every name against your register before a meeting is ever offered.

A conflict found on day nine costs you the matter, the work in progress and a letter nobody wants to write. Under the 2022 advocacy law the duty lands before you accept instructions, it sits on you personally, and it reaches back to former clients you once advised — which is why closed files matter as much as live ones. Found in the intake thread, a conflict costs nothing.

  • Client, counterparty, group companies, shareholders and anyone else named in the thread — all of them, not just the one who called
  • Searches closed matters as well as live ones, because acting against a former client is where the real exposure is
  • A hit goes to the partner, not to the client — the enquirer sees a normal “let me confirm a partner's availability”
  • It flags. It does not clear. Clearing a conflict is a judgement and it stays with a human
  • Who asked, when, what was searched and what came back — written to the file, so the answer to “when did we check?” is a record, not a memory
Before the meeting, not after it. No slot is offered until a name has been through your register.
Conflict check · run on intake
EnquirerMeridian Trading LLC
CounterpartyFalcon Marine Supplies LLC
Also namedFalcon Holdings — shareholder
Register hits1 · closed file, 2024
Matter typeCommercial dispute · onshore
FLAGGED · PARTNER TO CLEAR

No appointment is offered while this sits open. The search, the time and the result are on the file.

What the gate looks like when it catches one. Illustration — real flow, sample data.

03

The Billable-Hour Agent

Turns every call and thread into a time entry you approve in one tap.

The hour you never recorded is worse than the hour you discounted — you did the work and there is nothing left to argue about. Every call, thread and email against a matter produces a drafted time entry the moment it ends: matter, date, duration, fee earner and a narrative a client can read. You approve it or you correct it. Nobody reconstructs a week on a Sunday night.

  • Drafted at the end of the event, not at the end of the month — from something that actually happened, with the source attached
  • Narratives written the way your bills read, so fewer lines come back queried or written off
  • Nothing is invented and nothing posts itself: every entry is a draft until a fee earner approves it
  • Threads on a client's WhatsApp count as attendances too — that is the time that vanishes today
  • Unrecorded gaps surfaced while the day is still recoverable, not at the billing run
  • Disbursements and third-party costs captured against the matter as they are incurred
2.6 of 8 hours of a working day a lawyer actually invoices. The rest was worked. Clio Legal Trends Report 2025 — 38% utilisation × 88% realisation. A profession-wide benchmark, not a 100x result.
Call ended 11:42 · entry drafted 11:42
MatterMER-0114 · supplier dispute
Fee earnerS. Al Mansoori
DateTue 03 Feb
Units0.4 h · 24 min
NarrativeTelephone attendance on client re: response to legal notice; next steps
DRAFT · AWAITING APPROVAL

Drafted from a call that happened, with the reference attached. One tap approves it, one corrects it.

What a twenty-four minute call leaves behind. Illustration — real flow, sample data.

04

The Onboarding Agent

Collects the documents, screens the names and gets the engagement letter signed — before the first meeting.

The obligation follows the work, not the letterhead: a firm sits inside the DNFBP regime when it handles client money, buys or sells property for a client, organises contributions to form a company, or sets up and runs legal arrangements. Supervision of the profession sits with the Ministry of Justice. Under the 2025 AML law and its executive regulations the due-diligence file has to exist, be dated and be kept — and most firms build it afterwards, from memory, in a folder somebody named on a Thursday.

  • Identity and standing. Passport, Emirates ID, trade licence, memorandum, board resolution or power of attorney — requested in the thread, chased until complete, filed against the matter with the date each one landed.
  • Beneficial ownership. Who actually owns the entity — 25% or more of capital or voting rights, direct or indirect, up the chain, not just whoever signed. It asks, it chases, and it won't mark a file complete without it.
  • Screening. Sanctions and politically-exposed-person screening on every name, re-run on the schedule you set, with the result and the timestamp stored. It assembles and it flags. It does not decide, and nothing reaches goAML because a machine thought it should — your MLRO does that, and the confidentiality judgement stays a lawyer's.
  • Engagement letter. Scope, fee basis — hourly, fixed or monthly retainer — who does the work, what is excluded, and the payment terms. Generated on your letterhead in your own wording, sent from the matter, and chased until it comes back signed. Nothing substantive starts on an unsigned file.
Day one the due-diligence file is complete, dated and retained — and the engagement letter is out

05

The Deadline Agent

Watches every key date and every ageing matter. One message a morning, before anything is late.

A missed date is the one mistake in this business that no amount of good lawyering repairs. This agent holds the matter file — the stages a firm here actually runs, from enquiry and conflict clearance through engagement, filing at the Case Management Office, the expert stage, judgment and execution — and it watches every date sitting on it. Then, every morning, it sends one message.

  • Key dates entered once and then watched: hearings, the date a memorandum is due, the window to respond to the expert's report, appeal windows — warned days ahead, not on the morning
  • The thirty-day appeal window, and the counter-appeal that has to be in by the first hearing — the one that catches the people who were watching the other one
  • Already on a practice-management system? Keep it — the agents write into what you have rather than adding a second place to look
  • Work in progress and ageing debt visible per fee earner and per matter, so the lock-up conversation happens before it becomes a write-off
  • Matters with no time recorded in a week, and matters with time but no bill, surfaced without anyone running a report
  • Partners see the money. Fee earners see their matters. Nobody sees a file they have no business in
  • Ask it in plain language: “what is unbilled on the Meridian matter?”
1 message a morning: what's due, what's unbilled, what nobody has picked up. The other forty stay unread.
07:00 · Partner brief
🔴 NowResponse to expert report due Thursday — nothing drafted
🔴 NowTwo enquiries unassigned since Friday
🟠 This weekMER-0114: 11 h recorded, no bill raised in 62 days
🟠 This weekEngagement letter unsigned, file opened 9 days ago
🟢 FYISix time entries approved overnight

One message. The other forty things stay unread — correctly.

A Tuesday morning. Illustration — real flow, sample data.

06

The Handover Agent

Asked for advice, it refuses — and books the lawyer the same day.

This is the first thing a managing partner asks, and it should be. An agent that offers a view on the merits is a professional-conduct problem wearing a friendly interface. So this one cannot. It is built to gather, screen, schedule and record — and to say so out loud when it is asked for something else.

  • No advice, no opinion on the merits, no view on prospects, no prediction of an outcome, no answer on how long anyone has to act
  • It does not draft anything that goes to a court, a counterparty or a regulator. It gathers, screens, books and records — and stops where legal judgement starts
  • It says what it is and who it works for, and hands to a named fee earner the moment it is asked to
  • Everything it has ever said is logged, readable and exportable — nothing happens in a black box
  • What a client tells it is confidential from the first message and stored under your firm's control, not ours. Onshore, that duty is the lawyer's professional secrecy, and nothing here is built to test its edges
  • No client conversation is used to train a model, by us or by anyone downstream
  • You set the words. If there is a sentence your firm would never say, it never says it
Never a position, an opinion or an answer on the merits. Those are what your clients pay a lawyer for.

Asked twice for advice. Refused twice, and still booked. Illustration — real flow, sample data.

Every hour you don't write down, you worked for free.

From first call to answering clients

This is not a six-month transformation programme.

Day 1
You see it working

A demo built on your own enquiry types, your matter stages and the way your register is kept. Not a slide deck. You text it yourself.

Day 2
It answers your enquiries

Live on a number, taking real enquiries and flagging names before anyone gets a diary slot. Your fee earners keep working exactly as they do now.

Week 2
The whole firm is in it

Matters, key dates, work in progress and time entries, with each fee earner's role and permissions. The agents were already earning by then.

The question you're really asking

So what does it cost?

Less than the paralegal you were about to hire. And it doesn't take annual leave.

Fixed price, quoted on the call — not after three meetings and a discovery phase. No per-seat licence, no retainer you can't cancel, no invoice that grows every quarter.

Ask and you'll have the number in the first ten minutes. Most firms start with one agent and add the next when the first has paid for itself.

We take two legal builds a month. That's a capacity limit, not a sales tactic.

The questions you're already asking

Straight answers.

How does it get on my firm's WhatsApp number?
Meta Business verification against your trade licence. We file it on day one and build while it clears. Your number, your account — never ours. Until it clears the agent runs on a number we provide, so you lose nothing.
Half my enquiries come in Arabic, and most of them are voice notes.
It listens, transcribes and answers in the language they spoke — Gulf Arabic included. Six languages on one number. That is client conversation, not court language: onshore filings are in Arabic and stay exactly where they are today, with your legal translator. The agent never goes near a court document.
What happens when it says something wrong to a client?
It cannot give advice, take a position or comment on the merits — that is a hard limit, not a prompt we hope holds. It asks, screens, books and records, and it hands to a named fee earner the moment anyone asks it to. Every conversation it has ever had is logged, readable and exportable, so if it does say something you don't like, you can find it, fix it, and see who else got the same answer.
Where does client data go, and what about confidentiality?
Everything runs in your own accounts — your number, your database, in-region. We sign a data-processing agreement before we touch anything, handle consent under UAE PDPL (Federal Decree-Law 45/2021), and no client message is ever used to train a model. Access is per fee earner, so a file is only open to the people on it. Export or delete it whenever you like.
We already have a practice-management system.
Then keep it. The agents write into what you already have — the qualified enquiry, the conflict result, the onboarding file, the call summary and the draft time entry land in your system, not a second one. We only build you the matter file when the honest answer is that yours isn't being used. We'll tell you which you are on the first call, and we're not paid more for the answer we prefer.
My partners are not going to learn new software.
They don't have to. The work reaches them where it already does — a flagged conflict on their phone, a drafted time entry to approve in one tap, one message at seven in the morning. The people who actually move across are the two or three doing intake and billing, and we sit with them for a day.
Am I locked in?
You own it. The code, the database, the agent configuration, the client records — yours from day one, in your own cloud account. Keep us on to run it, or don't. If you walk away it keeps running and we hand over the keys.
Do I have to buy all six of these?
No. Most firms start with the Intake Agent and the Conflict-Check Agent, and add the next one when the first has paid for itself.

Who you're actually dealing with

Alexis Jean-Baptiste

100x is run by Alexis Jean-Baptiste. Before this he was Chief AI Officer twice over — at L'Oréal and at Estée Lauder — where the systems he built drove more than $150M in incremental revenue. Seventeen years putting AI to work inside companies that don't build software, and over 1,600 people trained to run it.

He is not selling you something he read about. He is inside a live client's system every week.

17
years
2×
Chief AI Officer
$150M+
incremental revenue
1,600+
trained

Support Sunday to Thursday, 9am–6pm Gulf time, with an emergency line for anything client-facing that stops. Everything runs in your own cloud account — if we vanished tomorrow it would keep running without us.

Another firm answered him on Saturday morning.

Tell us how enquiries reach your firm today and where they die. We'll show you exactly what we'd build first — and what it would have caught last month.

Tell us about your firm

Let's find where the hours go.

Tell us how enquiries reach you today and where they die. We'll come back with what we'd build first.

We use this to reply to your enquiry — nothing else. How we handle your data.