100x · Real Estate

You paid for that lead.
Someone else called it first.

Your Bayut and Property Finder invoice arrives whether the enquiry was called back or not. We build the agents that answer every one of them in the same second, in the buyer's own language, and put a viewing in your agent's diary.

For Dubai brokerages of 5 to 200 agents — sales and leasing, off-plan and secondary · You own everything we build

See what we build

Live on your own WhatsApp Business number in two days. Six languages from day one. The code, the database and the customer records are yours — in your cloud account, from the start.

One enquiry, hour by hour

You bought this lead on Friday night.

21:40 Fri
She enquires on your Marina listing, and on two others. You are billed for all three.
21:41 Fri
A rival brokerage rings her back. She picks up, because she is still holding the phone.
10:00 Sat
He walks her through three units. Your agent opens the lead at eleven.
Tue
Your agent finally calls. She signed the Form F on Monday.

You didn't lose on the unit, the price or the pitch. You lost in the minute after the enquiry landed.

Your portal invoice buys enquiries. The sixty seconds after one lands is what buys deals — and right now that minute belongs to whoever happens to be holding a phone.

Give that minute to an agent that never sleeps, never eats lunch and speaks six languages, and the leads you already pay for start converting at the top of the funnel instead of leaking out of it. Same portal spend. Same listings. Same team. A different business.

Don't take our word for it — text it. The Speed-to-Lead Agent is live right now on a demo brokerage, Prime Residences. Message it like a buyer who just saw your listing. It will qualify you exactly the way it qualifies them — in about ninety seconds, with nobody on the other end.

Try the live agent now →

And the same agents — capture, qualify, book, chase — already run a Dubai business end to end today, sales through to delivery.

6
Languages the agents work in, day one — English, Arabic, Russian, Hindi, Urdu, French. Text and voice notes.
24/7
Hours they cover. Friday night, 2am, Eid — the buyer in London, Moscow or Shanghai is awake when your desk isn't.
2 days
From first demo to live on your own WhatsApp Business number, under your brokerage's name.
1
System they all write into. Portal leads, calls, WhatsApp, walk-ins and referrals — one pipeline, not five inboxes.

01

The Speed-to-Lead Agent

Answers the enquiry in the same second, qualifies the buyer, and holds the viewing — before a rival picks up.

It lives on your WhatsApp Business number, under your brokerage's name. Every portal enquiry, website form, campaign click and walk-in lands there and is answered instantly, then qualified the way your best broker qualifies — before anyone on your desk has spent a minute on it.

  • Asks what a broker asks: buy or rent, budget, cash or mortgage pre-approval, end-user or investor, ready or off-plan, which communities, and when they're actually in Dubai
  • Answers off your live listing book — it never invents a unit, a price or an availability
  • Routes by community and by language: the Russian buyer gets the agent who speaks Russian, the Marina lead goes to the Marina desk
  • Scores it hot, warm or cold, writes down why, and pings the assigned agent's phone
  • Books the viewing off the thread — that is the race, not the brochure
  • Never pretends to be a person. Ask for a human and it hands over mid-sentence.
24/7 Every enquiry answered the second it lands. 2am, Friday night, Eid.

One portal lead, qualified and booked in four minutes. Nobody on the desk touched it. Real flow, sample data.

02

The Call-Back Agent

Rings the lead back inside a minute, qualifies her on the call, and books the viewing. The call-back that used to happen on Tuesday.

Portals send you phone leads too, and a phone lead cools faster than anything else you own. This is the same agent, spoken. It also picks up the calls that ring while every agent you have is standing in a lobby in Dubai Hills.

  • Calls back the moment a portal lead lands — the first voice she hears is yours
  • Inbound too: nobody reaches a voicemail because the whole desk is out at viewings
  • It only ever calls people who contacted you first, from your own licensed company number, inside UAE calling hours. No bought lists, no cold dialling, no personal mobiles.
  • Caller ID becomes the lead record — nothing typed twice
  • Summary, score and next action written into the pipeline before the line goes dead
2 min From a portal lead to a qualified call-back with a viewing held. None of it your agents' time.
Call-back captured · 1 min 52 s
SourceProperty Finder — Marina Gate 2
BuyerEnd-user, relocating Sept
BudgetAED 2.4M · mortgage pre-approved
Also open toJLT, Business Bay
ViewingSat 10:00 — held
HOT · SCORE 84

Dialled forty seconds after the portal lead landed. In the pipeline and assigned before the call ended.

What a two-minute call-back leaves behind. Real flow, sample data.

03

The Overseas Buyer Agent

The buyer writing from Moscow at midnight gets a real answer, in Russian, at midnight.

A large share of the money buying Dubai property is not in Dubai. Those buyers browse in their own evening, which is the middle of your night, and they write in their own language. By the time your desk opens they have already been answered by somebody else — or they have simply gone quiet, and nobody on your team will ever know why.

  • Replies in the language the message arrived in — English, Arabic, Russian, Hindi, Urdu, French — in text or in voice notes
  • Works the hours your buyers are awake, not the hours your office is open
  • Qualifies the remote buyer properly: flying in, or buying at a distance?
  • Books a video walkthrough with your agent and puts it in both diaries, in both time zones, with the right time in each
  • Explains what a non-resident actually has to do next — Form F, developer NOC, the trustee appointment, DLD transfer — and never invents a fee, a mortgage approval or a visa
  • Hands to a human the second the question turns to money, eligibility or anything legal
6 Languages, day one. No translator on the desk, no delay, no lost buyer.

Twenty to one in the morning on your desk. Twenty to midnight in Moscow. Real flow, sample data.

04

The Viewing Agent

Confirms, reroutes and refills every slot the night before — so Saturday is viewings, not no-shows.

An agent's Saturday holds a fixed number of viewings, and every one that doesn't happen is gone for good — the slot, the drive, the whole morning. This agent confirms the evening before, gets access agreed with the tenant, moves the ones who want a different time, and resells the slot the moment somebody drops out.

  • Confirms every viewing the evening before — and the ones who don't reply get called, not assumed
  • Chases tenant access and building permission before your agent is standing in a lobby
  • A cancellation releases the slot and offers it to the next buyer waiting on that community
  • Builds the route so the day isn't Marina, Damac Hills, Marina
  • Collects the buyer's reaction after each viewing and sends the owner an honest weekly note — the feedback sellers chase you for
  • The buyer who says "not this one, but something like it" goes straight back into matching, not into a note nobody reads
Saturday Every slot confirmed the night before, rerouted, or refilled. Your busiest day, protected.

Friday evening, one slot saved and one slot resold. Real flow, sample data.

05

The Listing Agent

Audits your whole book every night — the expiring permits, the dead adverts and the mandates about to walk.

You pay for portal exposure by the listing. Every advert that has quietly gone down, drifted out of line with its Trakheesi permit, or is sitting on a Form A the owner never re-signed is money leaving the building with nothing coming back — and nobody notices, because noticing is nobody's job.

  • Watches every Trakheesi permit against its expiry and warns your listing team before the advert goes illegal
  • Flags any advert whose price, unit or details have drifted from the permit — DLD requires them to match
  • Tells you which listings are actually live on the portal right now, and which ones silently dropped out of the feed
  • Tracks Form A expiry and pushes the owner re-sign before a rival takes the mandate
  • Names the listings with no enquiry for weeks — restage the photos, move the price, or give the mandate back
  • When it sends a client a listing, the permit number goes with it, every time
Nightly Every listing checked against its permit, its mandate and what the portal is really showing.
Listing desk · 06:00
Permits expiring3 listings — renew or pull
Advert ≠ permit1 listing — price changed
Off the portal2 listings — feed error
Form A expiry4 listings — owner re-sign due
No enquiry, 21 days6 listings — restage or drop

Checked every night against your listing book, your permits, and what the portals are actually showing today.

Illustration. Your listing book, audited before anyone opens a laptop.

06

The Sourcing Agent

Calls owners to ask the only question that matters — are you selling this year?

Listings are the constraint, not buyers. Every brokerage in this city is chasing the same stock. This one works the phone all day so your agents don't: it calls owners, asks whether they're selling or letting, captures the answer, and books the valuation into the diary of whoever covers that tower.

  • It works the phone all day. Owner after owner, tower after tower, at the hours an owner actually picks up — while your agents are out at valuations instead of on voicemail.
  • Asks the real questions: selling or letting, when, what they think it's worth, whether anyone already holds a mandate
  • An owner who says "not this year" is not lost — it diarises the callback and rings back when they said to
  • Speaks the owner's language, and takes the call at the hour an owner will actually pick up
  • Books the valuation straight into the right agent's calendar, by tower and community
  • Every call transcribed, scored and written to the record — so you can see which towers are turning
  • Anyone who asks not to be called again is suppressed permanently, in code, across every future run
  • Every number carries its provenance, and Green List contacts are flagged as such — so if a complaint is ever raised, the answer is one query, not an archaeology project
All day On the phone asking owners the one question — so your agents are at valuations, not on voicemail.
Owner call · 1 min 48 s
OwnerMarina Gate · 2 units
Unit2BR · Marina Gate
Selling?Yes — after Q4 tenancy ends
ExpectationAbove index — wants a valuation
Mandate held?No
VALUATION BOOKED · TUE 11:00

In your agent's diary before the owner has put the phone down.

Illustration of the record an owner call produces.

07

The Pipeline Agent

Runs the board from Form A to title deed, chases what's stuck, and tells you every morning what needs you.

A brokerage doesn't run one process, it runs three — secondary, leasing and off-plan — and they don't share a single stage. This one is built around the stages you actually run, in the order the Land Department actually runs them, and it works the board instead of just displaying it.

  • Keep the CRM you have. On PropSpace, Property Finder CRM, Bitrix or Zoho? The agents write into it — every qualified lead, call summary and viewing lands in your system, not a second one.
  • Secondary. Form A signed → Trakheesi permit → live on the portals → enquiry → viewing → offer → Form F → developer NOC → trustee appointment → transfer and title deed.
  • Leasing gets its own board. Offer, tenancy contract, Ejari registration, cheques — and the renewal date nobody remembers until the tenant has already gone.
  • Off-plan is a different animal. EOI, unit allocation, SPA, Oqood registration, payment milestones, and the developer commission you're still chasing three months later.
  • The dead database gets worked. The buyer who said "after the summer" is followed up in September, in his own language, by name — not never.
  • One buyer, one thread. Portal, WhatsApp, call and email in a single history — not four inboxes and a chat on somebody's personal phone.
  • One message every morning. What needs you now, what needs you this week, what you can ignore. Not two hundred messages across four agent groups.
  • Nothing leaves with a leaving agent. Their leads, threads and history stay in the brokerage. Commission stays private between the agent and the owner.
0 Spreadsheets left. One pipeline, your whole desk in it, connected by API.

08

The Recruiter Agent

Screens every applicant the day they apply, and puts the three worth meeting in your diary.

A Dubai brokerage doesn't have a hiring problem, it has a screening problem. Hundreds apply, most have never sold here, and the good ones are gone inside a week because someone else called them on day one. This one calls all of them, the same day, and hands you a shortlist instead of a spreadsheet.

  • Calls every applicant the day the CV lands — not the following Tuesday, when the good ones have already signed
  • Asks what a sales manager asks: BRN and card status, years in Dubai specifically, secondary or off-plan, communities they know, languages, driving licence, own car
  • Checks the claim — a BRN either exists on the public register or it doesn't
  • Scores against the desk you're actually filling, not a generic profile
  • Books the three worth meeting straight into your calendar, with the transcript attached
  • Everyone else gets a courteous answer the same day, which is more than most brokerages manage
  • Runs in the candidate's own language — the desk you're building is not all English-speaking
Same day Every applicant called and scored the day they apply. The good ones are gone by Tuesday.
Screening call · 4 min 02 s
BRNVerified on the register
Dubai experience3 yrs · secondary
CommunitiesMarina · JLT · JBR
LanguagesEnglish · Russian
CarYes · own licence
SHORTLISTED · INTERVIEW THU 15:00

Two hundred applicants. Three in your diary, with the transcripts.

Illustration of a screening call.

Every lead you answer tomorrow, somebody answered tonight.

From first call to answering buyers

This is not a six-month transformation programme.

Day 1
You see it working

A demo built around your brokerage — your communities, your listings, the enquiries you actually get. Not a slide deck. You text it yourself on the call.

Day 2
It answers your buyers

Live on your real number, on real portal leads. Your agents keep working the way they already do — the agent fills the gaps they were never going to cover.

Week 2
The whole desk is in it

Listings, pipeline, viewing diary and the owner digest, with your team's roles and permissions. The agents were already earning by then.

The question you're really asking

So what does it cost?

Less than the agent you were about to hire. And it doesn't need a desk, a visa or a commission split.

Fixed price, quoted on the call — not after three meetings and a discovery phase. No per-seat licence, no retainer you can't cancel, no invoice that grows every time you add a desk.

You already know your portal spend to the dirham. Bring that number to the call and we'll tell you what it costs to stop paying for enquiries nobody answers. Most brokerages start with one agent and add the next when the first has paid for itself.

We take two brokerage builds a month. That's a capacity limit, not a sales tactic.

The questions you're already asking

Straight answers.

How does it get on my WhatsApp number?
Meta Business verification against your trade licence. We file it on day one and build while it clears. Your number, your account, your brokerage name on the profile — never ours. Until it clears, the agent runs on a number we provide, so you lose nothing while you wait.
My buyers send voice notes. Half of them aren't in English.
It listens, transcribes and replies in the language they spoke — Gulf Arabic, Russian, Hindi, Urdu and French alongside English. The buyer messaging you from Moscow at 2am gets a proper answer in Russian, not a read receipt at nine the next morning.
What happens when it says something wrong to a client?
It answers off your live listing book and nothing else. It will never invent a unit, quote a price you haven't listed, confirm availability it hasn't checked, or promise a yield or a payment plan. It asks, listens, scores and books — that's the whole job. It replies only to people who contacted you first, so it is not cold-calling anyone; when it sends a listing, the Trakheesi permit number goes with it. Every conversation it has ever had is logged and readable.
Where does my clients' data go?
Everything runs in your own accounts — your WhatsApp Business number, your database, in-region. We sign a data-processing agreement before we touch anything, handle consent under UAE PDPL (Federal Decree-Law 45/2021), and no client message is ever used to train a model. Export it or delete it whenever you like.
We already have a CRM.
Then keep it. PropSpace, Property Finder CRM, Bitrix, Zoho — the agents write into what you already have, so every qualified lead, call summary and viewing lands in your system rather than a second one. We only build you a pipeline when the honest answer is that yours isn't being used. We'll tell you which you are on the first call, and we're not paid more for the answer we prefer.
My best agents won't use it. They run on their own phones.
They keep their phones. The agent sits on the brokerage number, does the answering, the qualifying and the booking, and hands the agent a lead that's already warm with a viewing already held. Nobody is asked to type a call log. The one thing that changes is that the lead history belongs to the brokerage, not to whoever is holding the handset.
Am I locked in?
You own it. The code, the database, the agent configuration, the client records — yours from day one, in your own cloud account. Keep us on to run it, or don't. If you walk away it keeps running and we hand over the keys.
Do I have to buy all eight?
No. Most brokerages start with the Speed-to-Lead Agent, because that's where the money is walking out of the door today, and add the next one when the first has paid for itself.

Who you're actually dealing with

Alexis Jean-Baptiste

100x is run by Alexis Jean-Baptiste. Before this he was Chief AI Officer twice over — at L'Oréal and at Estée Lauder — where the systems he built drove more than $150M in incremental revenue. Seventeen years putting AI to work inside companies that don't build software, and over 1,600 people trained to run it.

He is not selling you something he read about. He is inside the system every week, with the people using it.

17
years
2×
Chief AI Officer
$150M+
incremental revenue
1,600+
trained

Support Sunday to Thursday, 9am–6pm Gulf time, with an emergency line for anything customer-facing that stops. Everything runs in your own cloud account — if we vanished tomorrow it would keep running without us.

She got a call back at 21:41. It wasn't from you.

Tell us how portal leads reach your desk today and where they die. We'll show you exactly what we'd build first — and what it would have caught last month.

Not ready to talk? Text the live agent instead and see what it does with your enquiry.

Tell us about your brokerage

Let's find where the leads go cold.

Tell us how enquiries reach you today and where they die. We'll come back with what we'd build first.

We use this to reply to your enquiry — nothing else. How we handle your data.